2025 Teaching & Coaching Summit

Guest Speaker: Lorin Anderson

Lorin Anderson is President of Proponent Group, a consultancy he founded in 2007. Proponent helps nearly 500 talented golf instructors grow their businesses and their teaching skills through best practice guides and templates, weekly coaching news updates, one-on-one consultations and member events throughout the year.

His expertise in golf instruction as a craft and a business was developed over a decade as Managing Editor for Instruction at GOLF Magazine. Anderson joined GOLF in 1994 after six years covering the golf equipment beat for Golf Digest magazine.

As Managing Editor, he was best known as the creator of the Golf Magazine Top 100 Teachers list. It was the first ranking of teachers anywhere and has now been copied by golf publications and organizations around the world.

Anderson wrote more than two-dozen cover stories for GOLF, including articles co-bylined with Tour stars Jack Nicklaus, Curtis Strange, Payne Stewart, Hal Sutton and Annika Sorenstam and dozens of world-class instructors including Mike Bender, Jim Flick, Martin Hall, Jim McLean and Rick Smith.

While Managing Editor, Anderson was the magazine’s lead golf industry analyst, handling more than 60 television appearances covering golf equipment, golf instruction and the professional tours on CBS, NBC, CNN, ESPN and Golf Channel.

Lorin’s wife, Cheryl, is the 2006 and 2023 LPGA National Teacher of the Year, a 3-time North Florida PGA Section Teacher of the Year and is ranked among the 50 Best Teachers in America by Golf Digest Magazine.